I've a firmly held belief that each business requires a blog. Big or small, one man band to multi-national corporation, get a web site and get a blog. There are just so many benefits to blogs! I was even reading today about a company where in actuality the blogs ran into the teens. One each for the main directors of the board, advertising team blog, offers and news blog and so on. OK, maybe this is a tad bit more than I meant, but I would rather see this than no blog at all!
A weblog is just how that you communicate to your web visitors, suppliers, contacts etc on a typical basis. Those who maybe only buy occasionally or use your services once in an orange moon you might pop along to the blog to see what is going on between purchases.
You should use this as an incentive to make purchases between their main buys. Display regular offers so they have a reason to help keep finding its way back and once in a while those offers are likely to appeal and they'll make an impulse purchase from you, just as they are reading your blog and you have mentioned a unique offer which they cannot resist.
And a blog does not just assistance with customer retention, none customers can be directed to your blog from other sources who are themselves maybe mentioning your special offers in their blogs, tweets and other media. If you can get your web visitors talking about you through your blog there is no means of telling how far the phrase can spread.
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A weblog can be a useful resource for the search engines. Even the littlest of websites can quickly grow into a large website with the advantage of a blog. Just odd posts every week and a year later you will have a blog containing hundreds of pages. Not just is this seen by the search engines as evidence that your website is consistently being updated, with content that also lasts (another favourable point), but this new and increasing number of content will then be cached by the search engines and may then begin to give you new readers as their search terms appear in your blog.
True, not many of these people that find your blog through the search engines will develop into paying customers, but when some do and others then spread the message of your company, then it is working as an advertising front for your business. For the investment of only a small amount of time every week typing up what is going on and what's been happening, you could be developing a new source of marketing.
Lastly, if your company is promoting its website through article writing, then it is well worth making use of your blog as a selection for every one of the completed articles. It gives a wealth of information that the search engines will cherish, whilst providing a source of information that your customers could benefit from.
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