Fake news sites have long been used and embraced by online marketers as a powerful sales tool. You may have seen a phony news site or two before if you've been browsing the Internet and looking for product reviews.
The FTC has placed a ban on fake news sites. Here's what to understand and what this means for online marketing.
The common signs of a phony news site are the supposedly legitimate news report video on an item along with numerous supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the merchandise has been featured on these reputable news sources in the past, and the sole reason why these fake news sites are able to display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way these fake news sites have gotten away with it in the past by just using paid advertising to have their product listed on these reputable sites. So if they say that their product has been featured on CNN, this simply means they have purchased a banner ad to seem on CNN's website
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That is one of the major ways which these sites have been in a position to sneak beneath the radar seemingly playing by the rules around this point. However now the FTC has passed a fresh law which forbids the utilization of these sites as a marketing tactic. A number of consumers were likely feeling betrayed and tricked until enough of them complained to have the Federal Trade Commission's attention.
It won't take very long because of this to pass into other niches. If you've been using such sites as your landing pages, it could be time for you to begin looking for other choices when it comes to marketing your products or services.
The FTC in addition has fall on using outlandish and specific claims or testimonials unless they are absolutely in a position to be proven. If you've ever visited a weight reduction product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are just what they are talking about.
Whilst the FTC is tightening its watch over affiliates, you will find still approaches to happily coexist and make serious money online through white hat marketing practices. The key so far as the FTC is worried is transparency in marketing.
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